Alumnus of the month: Philippe Lentschener, business man, expert in marketing and communications
Once a month, we showcase a member of Dauphine Alumni. This month we are proud to present Philippe Lentschener.
Philippe Lentschener is cofounder, with Pierre Vallet and Charles Henri d’Auvigny, of Reputation 7, a digital intelligence bureau specialized in reputation, nation branding, crisis management, and cyber security.
Philippe spent a majority of his career in the advertising industry beginning with Havas, BDDP and Young and Rubicam. At Saatchi & Saatchi, he held positions from Director of Development to COO and then CEO. He was CEO of Publicis France before joining McCANN Worldgroup as CEO.
From 2013 to 2015, Philippe presided over the Marque France (Brand France) mission for the French government.
What did you study at Paris-Dauphine ?
I graduated from Paris-Dauphine in 1980 with a Master’s in Management and Applied Economics, option marketing and Organizational Psychology.
What is your fondest memory from your time at Paris-Dauphine?
Marketing classes with Georges Chetochine and Christian Blanckaert were fascinating for their subtlety, intelligence and modernity. We were in an environment that opened our minds to communications and marketing.
I also remember the elections for student delegates to the university’s board when we put together a list called MAFIA. We targeted “non-voters”, brought donkeys and balloons into the main hall, and carried out a real American style campaign. The atmosphere was fantastic, and we beat UNEF!
The University Rugby semi-finales where we lost to ESSEC at the end of an exciting season also remains a fond memory.
Have you stayed in touch with your classmates?
Yes, I have classmates with whom I have remained in contact throughout the years and who are my dearest, closest friends.
How did your studies a Paris-Dauphine advance your career?
Creativity, refusing the status quo, and a taste for challenging things that seem to be taken for granted.
What image do you have of Paris-Dauphine today?
Overall the same as when I was a student – but I do hope that the need to compete internationally and gain points in university rankings will not lead to giving up what makes Dauphine unique. We were off the grid/different, unclassifiable.
What advice would you give students who would like to create a start-up?
Since I have been on the boards of startups, one thing stands out. I advise young entrepreneurs to over-emphasize the cultural component of their projects. Tech can be copied and competitors can catch up, but to stand for something makes you unstoppable.