New Program: Certificate in Web Visibility and Referencing


Discover Dauphine’s new certification program – taught by digital experts!

We live in a fast-paced digital age fueled by technological advances, where internet-user habits evolve with each new generation of surfers. To keep pace, search engine algorithms (Google, Bing, Qwant, etc.) and social networking tools (Facebook, LinkedIn, YouTube, etc.) must constantly adapt.

Université Paris-Dauphine in partnership with CentralWeb, the online media and marketing agency, have developed an innovative 11-day certification program in Web Visibility and Referencing. The program is taught by experts in web marketing (search engines, online media and marketing, web conversion). It is designed to provide participants with a solid skill-set in natural referencing (SEO), paid search advertising techniques (Google Adwords and Bing Ads), and online ad formats (videos, displays, native ads, etc.) targeting both content-based websites and social media platforms.

If you are looking to adapt your web strategy to your internet target audience and optimize your brand’s web visibility, then this unique certification program is for you!

Visit the program website for detailed information:

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