November 6th 2013 – Conference organized by the ADETEM Neurosciences and Marketing Club


This conference will be held entirely in English and will address the subject: The Neuromarketing Business around the world, using neuroscience in market research…

The Conference will be held entirely in English.

Neuromarketing business around the world

The use of neurosciences in market research has generated a global buzz. The ADETEM 'Neurosciences and Marketing' Club is pleased to host a conference by the Neuromarketing Science & Business Association (NMSBA) on: the issues regarding neuromarketing and how it is used around the world today.


Carla Nagel

Learn more about the rationale behind the Neuromarketing Science & Business Association, the challenges facing the new field of neuromarketing; how and where neuromarketing is used around the world today. Ms Nagel will provide a brief overview of association members, their backgrounds and activities.

Martin de Munnik

Discover how Neurensics use fMRI in Market Research, what it can bring to traditional market research techniques and how widely it is used internationally.


The conference will take place on Wednesday, October 6th 2013 From 5:30 – 7:00 pm in Room A714, Université Paris-Dauphine